Emerging Technologies and Governance

Emerging Technologies and Governance

Behavioral Economics and Artificial Intelligence: A Bibliometric Mapping of the Intellectual Structure of the Research Field

Document Type : Research Articles

Authors
1 M.A. Student in Economics, Department of Economics, Imam Hossein Comprehensive University (IHU), Tehran, Iran.
2 Assistant Professor, Faculty of Economics, Imam Hossein University, Tehran, Iran.
3 M.Sc. Student in International Technology and Innovation Management, International College, Khon Kaen University, Khon Kaen, Thailand, irianna.f@kkumail.com
Abstract
The intersection of behavioral economics (BE) and artificial intelligence (AI) has grown rapidly, yet its intellectual structure remains unmapped. This study aims to provide a bibliometric mapping of the BE-AI research field, identifying key themes, influential works, and research gaps. Using bibliometric analysis with the bibliometrix R-package (version 4.1) on 252 documents from Scopus (2006–2025), we performed performance analysis, co-citation, co-word, and collaboration network analysis. Annual output grows at 16.76%, with a surge since 2018. Loewenstein and Reich are the most influential authors; Behavioral Public Policy leads journals; UK, US, Sweden, and Germany dominate citations. Co-citation reveals four clusters: (1) behavioral research & technology acceptance, (2) machine learning, (3) financial decision-making (prospect theory), (4) AI & consumer behavior. Thematic mapping shows decision-making and public policy as motor themes; environmental economics is emerging. The field lacks interdisciplinary collaboration and macro-level studies. Future research should focus on AI-based field experiments and behavioral macroeconomics. Policymakers and technology designers can use these clusters to prioritize investments in AI nudge systems and behavioral public policy.
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Articles in Press, Accepted Manuscript
Available Online from 19 August 2026

  • Receive Date 31 May 2026
  • Revise Date 19 August 2026
  • Accept Date 19 July 2026